Q-Industries manufacture and import commercial and industrial lighting. They were looking for a method of communicating to the Engineering, Architectural and Interior Design industries.
Their product brochure needed to deliver technical information in a concise and direct manner. High Quality product photography and image quality became the hero of the information design while the brand mark was given a bold prominence that enables speedy recognition.
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- The bold brand mark ‘Q’
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- Using type economically to focus the spotlight on product photography
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- Information design – simple visual hierarchy
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- Bold visual refferences
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- Information design – simple visual hierarchy
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- Excellent product photograpy product becomes the Hero of the information design
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- Bold contempory graphic devices support the ‘Q’ Brand Mark
